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The Nature Issue
July / August 2026
Introducing Our new mascot, Scoop!
If you come here often, you might know that we have a mascot, Folio. He’s a little purple robot that we hide in every issue. Folio (which is journalism speak for the words at the bottom of each page next to the page number) was really an inside joke between the two of us, dating back to our May/June 2023 issue. For our ad in that issue, we asked five different AIs to describe us (the results were hysterical) and an AI image generator to create a mascot. The robot made us laugh, but it never really made sense to anyone else.
For the past six months, we discussed changing our mascot, but it was difficult to come up with the right one. We went through a substantial list of inanimate objects, hoping to land on something as brilliant as Clippy (IYKYK). However, a quill or typewriter only addressed the writing aspect, and art is equally important. A lightbulb made a little more sense, but we didn’t want to give it those weird stick arms and legs. There were plenty more (we’ll spare you the boring details), but nothing seemed to fit.
Eventually, we agreed that we wanted an animal as our mascot. But what? An octopus to represent everything we juggle at the same time? Too many tentacles—they’d get in the way. A dog, because they’re easy to anthropomorphize and everyone loves dogs? Too generic. A chameleon so it could change colors and easily hide among our pages? Too weird. An owl, as they’re a symbol of wisdom and intuition? Maybe, but their little legs are awkward, and their bodies are kind of stiff. Yet the more we debated the pros and cons of different animals, the more we returned to the owl. We polled our senior interns, and the owl was the clear winner with them as well.
Then it was up to Justin. Could he create an owl that was kind of dog-like (adorable and easy to anthropomorphize)? The answer, of course, was yes! The final step was the name, and we let our interns do the honors.
So without further adieu, meet our new mascot, Scoop! Like any loving “parents,” we think he’s perfect.
And just like Folio before him, Scoop will hide in each issue starting with this one. (Let us know when you find him! This page doesn’t count.) Scoop will also appear in some of our social media posts and on our new merch (connecttomag.com/shop).
And now it’s your turn to get in on the Scoop fun. Scoop needs a voice! Come visit our booth this summer at the Pleasantville Music Festival (July 11) or Caramoor’s Jazz Festival (July 25) and tell us what you think Scoop should sound like. All ages and ideas are welcome.
The Volunteer Vibe Check
Lessons Learned from Hooves, Feathers and Fur
The Science of Conservation Is Changing
Printing Nature
Raid the Garden, Not the Beauty Counter
Bringing Nature Back
5 Things You Should Know About for July/August 2026



