Written by Isabella Aranda Garcia
What’s something you do that seems small but makes a huge difference?
Something I do that seems small but makes a huge difference is taking the time to really see each person who walks into Nine. Whether it’s remembering their style preferences, their size, or simply asking about their week, those little moments of connection matter. I pair that with a very intentional eye—choosing pieces for the shop based on how they feel, fit, and bring out someone’s confidence. It’s a subtle combination of personal attention and thoughtful curation, but together it creates an experience that makes people feel both comfortable and understood.
What was your “I made it” moment?
My “I made it” moment wasn’t loud or dramatic—it was quiet and meaningful. It happened when a customer told me, “I feel more confident every time I leave here.” That was the moment I realized I wasn’t just selling clothes; I was creating a space where people felt seen, understood, and taken care of. Pair that with watching customers come back, trusting my eye, and bringing their friends—that’s when it truly hit me that Nine had become something real, something impactful. That was my “I made it.”
If you weren’t doing this, what would you be doing instead?
If I weren’t doing this, I’d still be building something of my own. I’ve worked in retail most of my life and even went to fashion school for a year, so this world has always felt familiar to me. But even with that experience, there’s a part of this that just comes naturally—like an instinct I’ve always had.
I’ve also always dreamed of owning a little coffee shop someday… something warm, cozy, and community-driven. And if not that, I could see myself creating a space rooted in wellness and health. No matter the direction, I know I’d be pouring myself into something heartfelt, intentional, and fully mine.
What’s something you’ve gotten better at every year?
Every year, I get better at trusting myself — my eye, my instincts, and my ability to navigate the constant shifts in both the world and in retail. After more than four years of running Nine, I’ve learned how to adjust my buying, my spending, and my expectations to match the natural ebbs and flows of life. It doesn’t always get easier, but I get stronger. I know myself better. And that trust has become one of my greatest tools.
Tell us about your favorite local spot.
My favorite local spot is Mimi’s—it’s my absolute go-to. They make the best cappuccino, the staff is always so warm and friendly, and the ambiance is exactly what you want from a small-town coffee shop. It’s a place that instantly feels comforting.
And for a true Katonah classic, Blue Dolphin is unbeatable. It’s quintessential in every way—excellent food, a cozy, familiar atmosphere, and a family and staff who make you feel genuinely appreciated every time you walk through the door. Both spots remind me why I love this community so much.
How do you celebrate a big win?
I usually celebrate a big win with a family dinner—they’re my grounding force, and sharing those moments with them means everything to me. After that, I spent a lot of time reflecting on how I got there and letting myself really feel gratitude. I like to slow down, take it in, and appreciate the journey that led to that moment.
What’s the best advice you ever received?
The best advice I ever received was to stop rushing and trust the timing of my life—to bet on myself, stay authentic, and build something with intention instead of urgency. I was reminded that I don’t need to be everything to everyone; I just need to show up as who I truly am. That advice guided me through opening my shop, taking risks, and believing that when you lead with purpose and stay true to your vision, the right people and opportunities will always find you.
What’s the smallest detail your customers notice—or that you hope they notice?
The smallest detail customers often notice—and one I’m proud of—is the warmth and intention behind every part of the shop. From the way I steam and style each piece to the calm, inviting atmosphere, I want people to feel cared for the moment they walk in. Even the scent matters—my signature candle fills the space, and it’s one of the first things people comment on. Those subtle touches create an experience that feels personal and memorable.
What is something you wish more people knew about you and/or your business?
I wish more people knew that Nine is truly a one-woman labor of love. It’s just me here—every day, every detail, every decision. I’m the one steaming the clothes, styling the racks, placing the orders, opening early, staying late, and even dropping pieces off to someone’s home when they need it.
There’s a lot happening behind the scenes, but it comes naturally to me. I make it look easy because, truthfully, I feel like I was made to do this. This shop is my dream, my purpose, and my favorite work—and every person who walks through my doors becomes part of that.
Describe your business in three words.
Curated. Soulful. Genuine.
What’s your dream customer reaction?
My dream customer reaction is when someone tells me, “I’ve never had a shopping experience like this.” Not just because they love the clothes, but because they felt understood, cared for, and completely comfortable. When someone leaves feeling confident and genuinely seen, that’s the moment I know I created something special.
Address: 119 Katonah Ave, Katonah, NY 10536
Phone number: (914) 401-9900
Website: ninebyash.com
This article was published in the January/February 2026 edition of Connect to Northern Westchester.
To view all 2026 Connect to the Best winners, click here.
Isabella Aranda is a designer, writer and social media specialist with an M.A. in emerging media from the New Media Institute at the Grady College of Journalism & Mass Communication. Driven by curiosity and inspired by timeless modern design, she blends creativity and strategy to craft compelling narratives that engage diverse audiences.
Her expertise spans digital marketing, content creation and UX design, with notable achievements such as co-creating the Georgia On Your Mind podcast and leading digital campaigns that significantly boosted engagement. A Venezuelan immigrant, Isabella brings a multicultural perspective to her work, enhancing her ability to connect with and inspire others.
