Turn up the volume
For a Westchester audience, the Pleasantville Music Festival is more than just an event; it is an iconic July tradition that brings the community together through a shared love of music, art, and local culture. We were proud to partner with this nearly 20-year-old institution to amplify its presence through a comprehensive, multi-phase campaign.
Leading up to the big day, we built significant momentum by conducting an exclusive interview with the festival headliner and executing a high-energy social media strategy, all while extending the festival’s reach through dedicated features in our May/June and July/August print editions. On-site, we stood out as the only print sponsor with a physical footprint, engaging directly with festival-goers while our video team captured the electric energy of every performance. Our collaboration culminated in the production of a captivating sizzle reel—a vibrant marketing asset designed to carry the festival’s spirit forward into next year. Through this holistic partnership, we didn’t just cover the event; we helped elevate its legacy within the heart of Westchester.
Our partnership at a glance
View our brief synopsis on the Pleasantville Music Festival and how Connect To energized this 20 year-old festival in our region. Through print, video, and social media, we built awareness and excitement across a variety of platforms.
Video Production
As the digital media sponsor for the Pleasantville Music Festival, our video team created a comprehensive suite of videos to promote and document the event. To build excitement before the festival, we produced a musical lineup announcement video, shared promotional messages from artists like Jessica Lynn, and conducted an exclusive interview with Kevin Griffin, the lead singer of the headlining band Better Than Ezra. During the festival, our crew captured dynamic footage of the live performances and the enthusiastic energy of the crowd. Following the event, we compiled this footage into a captivating sizzle reel that highlights the festival’s vibrant atmosphere, serving as a valuable marketing tool for future years.
Social Media
As the digital and social media partner for the festival, we developed an original and engaging campaign designed to generate buzz across multiple platforms. A central piece of this strategy was a highly interactive “Two Truths and a Lie” contest hosted on Instagram. For this campaign, we dedicated individual posts to the festival’s headlining artists, prompting our audience to engage by guessing which of the three statements provided was the lie. To drive participation, build anticipation, and directly connect with fans, we randomly selected winners from the correct guesses and rewarded them with free tickets to attend the event.
Print Advertising
